Peter Beier Chokolade
As a photographer, SoMe manager, and content creator at Peter Beier Chokolade, I played a key role in shaping the brand’s visual and digital presence. Through engaging content and strategic storytelling, I worked to showcase the craftsmanship behind their handmade chocolates and connect with a wider audience.
My journey with PBC began in their shops, where I gained firsthand insight into the brand and its customers. This experience gave me a strong foundation when I transitioned into a creative role, allowing me to produce content that not only highlighted the products but also resonated with the audience.
Social
Media
When managing social media platforms, my focus is on engaging the audience and making them feel included. I believe that building a strong community goes beyond showcasing products—it’s about demonstrating their value and how they can be used in everyday life. Instead of simply displaying what’s available, I emphasized why consumers should want it. For example, I created content that featured the chocolate in action, like baking a brownie or making a chocolate coffee, bringing the products to life in a relatable and inspiring way.
The videoes marked by a white line are planned, produced and posted by me.